Month-long Project 2 - PLAY NOW!

Oh hello, raving fans—long time, no see! Or at least, no news from us.

Though you haven’t heard much from us, we’ve been working away behind the scenes on our newest project: PLAY NOW! This is another month-long exercise, designed to build our skills, refine our process, and showcase what we can do. We’re just finishing up week two of development, and we’re excited to show you how far we’ve come!


If you ever wondered how the world is going to end, your journey is at its conclusion. Zombie apocalypse meets extreme advertisement spam—an Ad-pocalypse, if you will! The game is designed to create a spooky environment as you begin, wandering through a dark, hazy landscape, uncertain of where to turn…when you start to see hazy shapes in the distance, turning towards you and rushing in your direction. It’s a frightening moment to realize something is directly behind you, but it is mixed with the hilarity of spam crowding in your face, creating an odd sort of semi-frightening, oddly funny, but mostly baffling feel. A satirical comedy addressing the direction our world is headed when it comes to ads: into constant, ever-changing stimulation designed to influence your choices and dig its way into your head.

As we’ve met, worked, and learned, our vision for the game has come together, and so has our minimum viable product (the smallest possible playable prototype). We want you to PLAY (it) NOW!

If you’re willing to write up a review in the comments section, we would love to go over your feedback as we meet and incorporate your input. (You’ll also get a spot in the credits for your effort; however small, your input is invaluable!)

Play it at puddygum.itch.io/play-now. You can also follow our development log on Itch or right here on the blog as updates about the game come out (about every week.)

Enjoy! And thank you for your support!

-Jenica Burgan and the Puddygum Team

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